The political machine that powered Robert F. Kennedy Jr.’s independent presidential bid is getting a makeover — and it’s not backing down. The American Values PAC officially rebranded Tuesday as the “MAHA PAC,” signaling a pivot from a presidential push to an all-out ground assault on the 2026 midterms.

MAHA — short for “Make America Healthy Again” — is now more than a slogan. According to cofounders Mark Gorton and Tony Lyons, it’s a movement with its eyes set on Congress, federal agencies, and local down-ballot races across the nation.

“We would love to see MAHA candidates in down-ballot races all over the place,” Gorton told the Daily Caller. He emphasized that although the PAC remains open to supporting candidates from both major parties, Republicans are far more receptive to the MAHA vision. “You really see how the Democrats are willfully shielding themselves from the idea of MAHA,” he said.

The MAHA agenda includes aggressive reform of public health, food safety, and regulatory overreach — core issues that fueled Kennedy’s campaign and earned him a dedicated base. While Democrats once championed cleaner food and transparent healthcare policies, Gorton says many now oppose Kennedy simply because of his outsider status and growing alliance with conservatives.

Tony Lyons, who co-founded the PAC with Gorton, introduced the rebrand in a video Tuesday: “Make America Healthy Again is so much more than just a slogan. It’s a revolution.”

That revolution includes a new website. What was once “The Kennedy Beacon” has been rebranded as “The MAHA Report,” reflecting the group’s evolution from campaign mouthpiece to activist platform.

The PAC, which staunchly supported Kennedy during his 2024 run, is now aiming to influence Congress by mobilizing grassroots support and applying outside pressure to legislators. “The people inside government … some of them are really great, but they’re also constrained by their situation,” Gorton said. “We hear time and time again when we talk to people in Congress: ‘We need the support on the ground if we’re going to make stuff happen.’”

That ground support is what MAHA PAC aims to build, using Kennedy’s nationwide name recognition and the infrastructure developed during his campaign to create a broader coalition for reform. Their focus won’t be just on health issues. The PAC wants to be a voice for anti-establishment politics across the board, a mission that could resonate with swing voters frustrated by both parties.

Despite its openness to bipartisanship, MAHA PAC is expected to align more with Republican candidates who already share Kennedy’s skepticism toward government mandates, pharmaceutical lobbying, and bloated federal agencies. “There’s certainly way, way, way, way more reception for MAHA from the Republican Party,” Gorton said.

The PAC’s transformation comes at a time when political realignment is gaining steam. Kennedy’s campaign drew significant support from independents, disaffected Democrats, and liberty-minded conservatives — a coalition MAHA PAC now hopes to unify under a broader legislative effort.

And while Kennedy himself isn’t directly running in 2026, his presence will loom large. The MAHA PAC is positioning itself as the next phase in his political legacy, pushing forward the same ideals but without the constraints of a single candidate.

With a focus on “making America healthy again,” the PAC aims to challenge the entrenched interests in both parties and bring the health-first, liberty-minded message into congressional debates, state races, and even bureaucratic policy shifts.

As Gorton put it, the next battle isn’t about who sits in the White House — it’s about who controls the gears of government and whether they’ll answer to the people or to the same forces Kennedy spent 2024 railing against.